Privacy policy

Last Updated: [July 2025]

This policy outlines how your personal information is collected, used, and shared when you visit or make a purchase from www.leochele.com.

1. Company Information

Leochèle is operated by Malekani Global AB, organisation number: 559378-8840, with its registered office at Norr Mälarstrand 56, 11220 Stockholm, Sweden.

2. Personal Information Collection

When you visit the Site, certain information about your device is automatically collected, including web browser details, IP address, time zone, and cookies. As you navigate the Site, we gather information about the web pages or products you view, referral sources, and how you interact with the Site. This automatically-collected information is referred to as “Device Information.”

Technologies used for collecting Device Information include:

• Cookies: Data files placed on your device, often with unique identifiers. Learn more about cookies and how to disable them at http://www.allaboutcookies.org.

• Log files: Records of actions on the Site, capturing data such as IP address, browser type, service provider, and date/time stamps.

• Web beacons, tags, and pixels: Electronic files that note information about your Site browsing, including analytics and marketing pixels.

Additionally, when you make a purchase or attempt to do so, we collect specific information including your name, billing and shipping addresses, payment details (handled securely via third-party providers), email address, and phone number. This is referred to as “Order Information.” In this Privacy Policy, “Personal Information” means both Device Information and Order Information.

3. Use of Personal Information

We use Order Information to fulfill orders (process payments, arrange shipping, and provide invoices or order confirmations), communicate with you, screen orders for potential risks or fraud, and provide information or advertising according to your preferences.

Device Information is used to screen for potential risk and fraud, and to improve and optimize our Site by generating analytics about customer browsing behavior and Site interaction.

4. Sharing Personal Information

We share your personal information with trusted third-party service providers to help us operate our online store, process orders and payments, deliver marketing communications, support analytics, and manage our cookie consent. These service providers may include e-commerce platforms, analytics providers, marketing and advertising partners, email service providers, payment processors, and cookie consent tools. Your personal information may also be shared to comply with applicable laws and regulations, respond to legal requests, or protect our rights.

5. Behavioural Advertising

We use Personal Information to deliver targeted advertisements or marketing communications we believe may interest you. Learn how targeted advertising works here.

You can opt out of targeted advertising by visiting:

• Facebook

• Google

• The Digital Advertising Alliance’s opt-out portal

6. Do Not Track

Our Site’s data collection and use practices remain unchanged in response to Do Not Track signals from your browser.

7. Your Rights

If you are a European resident, you have the right to access, correct, update, or request deletion of your personal information. To exercise these rights, contact us using the details provided below.

We process your information to fulfill contracts and pursue our legitimate business interests. Your information may be transferred outside of Europe (e.g., for payment processing, analytics, or marketing tools), but always with appropriate safeguards in place.

8. Data Retention

Order Information is retained for our records unless and until you request its deletion after placing an order through the Site. Device Information is retained in line with our analytics and legal requirements.

9. Changes

This privacy policy may be updated periodically to reflect changes in our practices or for operational, legal, or regulatory reasons.

10. Contact Information

For more information, questions, or complaints regarding our privacy practices, please contact us via email at: customercare@leochele.com.