Our Story

Leochèle exists for women who dare to stand out. Every Leochèle piece is designed to empower, inspire, and invite women everywhere to move through the world with poise and purpose.

At Leochèle, our vision is clear: to create garments that do more than dress a woman - they inspire her to own her story and embrace her power. We believe true elegance lies in confidence and individuality. Every Leochèle piece is an invitation for women to step into the spotlight.

The Founders

Leochèle was founded by Haritash Malekani and Vladlena Novikova. Haritash was born in Iran and raised in the Netherlands while Vladlena was born and raised in Siberia, Russia. Their diverse heritages and upbringings shaped their unique perspective and shared vision. The two met in Stockholm, Sweden where they discovered a common dream: to build a brand that fuses their unique backgrounds, cultures, and creative energy.

From different corners of the globe, they built Leochèle on the idea that every woman deserves to feel powerful, confident, and seen.

With nothing but humble beginnings, no blueprint, and only their passion and determination, Leochèle was born.